Welcome to EnagedMed, where we’ll explore and discuss how hospitals, device manufacturers, pharmaceutical companies, and other bio companies, are reaching their target audiences and building relationships.

Seems simple enough – reach your audience, engage them, build a relationship.  That’s the goal, but is it achievable?   Of course it is, but it’s not always a simple proposition and let’s face it, we’re talking about a very conservative marketing culture that’s either risk adverse or highly regulated – and more often than not, both. 

The thing is, the market is moving and changing more rapidly than ever before.  Consumers today are bombarded with messages about the latest advancements in pharmaceutical and clinical technology, while their financial responsibilities are increasing as insurance plans are redesigned to stimulate a consumer driven environment.  Doctors and allied health professionals are feeling the same information overload, as their ever increasing time commitments are strained by the need to keep pace with rapid advancements and the urgency to respond effectively to patients seeking informed care. 

They’re not going to wait for you to figure out how to reach them – they are moving to where they can find relevant information, where there is high quality content that is precisely what they need when they need it.  If you’re not giving it to them, they will get it somewhere else.

So that’s what we envision this blog to be about – to examine how companies and hospitals are engaging their target audiences, and have a little fun while we find what’s good and occasionally great in the market.