Recent Updates

What Are Doctors Thinking? Ask Them.

What Are Doctors Thinking? Ask Them.

So many marketers make decisions on content and approach based on what they, themselves like. “I like the way this site does this,” or “I would never do that online,” are phrases we often hear from clients as we work to help them develop ...

Content is [Still] King

Content is [Still] King

In an ongoing effort to bring you diverse and informative perspectives, I invited my business partner, Ross Joel to chime in on a topic he feels is important for all clients to understand and embrace. Ross’ perspective is gleaned from ...

Three Things You Are Missing in Your Provider-Directed Strategy

Three Things You Are Missing in Your Provider-Directed Strategy

I spend a lot of time talking to clients about metrics, those that matter and those that, well, not so much. Oftentimes, it is a tricky conversation as our clients, who are focused on provider-directed strategies, struggle to make sense ...

The 4 Most Important Topics to Improve Your Physician Practice

The 4 Most Important Topics to Improve Your Physician Practice

What are doctors looking for to improve their practice? At BroadcastMed, we focus on expanding the global dialog on healthcare by bringing providers together to share information, discuss opposing viewpoints and demonstrate the very ...

HCIC 2017 - What to do in Austin, TX

HCIC 2017 - What to do in Austin, TX

For those of you heading to Austin for the Healthcare Internet Conference, we hope that you will take a moment to swing by Booth #1 (Yes, we are #1! Ha!) and see us. We’d love the opportunity to catch up and share with you some of the ...

Digital Newsletters: The Life Cycle of HCP Engagement

Digital Newsletters: The Life Cycle of HCP Engagement

Many of our clients maintain and nurture their relationships with affiliated doctors through the regular publication of newsletters. Many have found this an effective way to drive engagement with content, including the learning channels ...

5 Tips to Help Tackle Email Marketing Data

5 Tips to Help Tackle Email Marketing Data

As so much of content promotion is done through coordinated email campaigns, it made sense to take a look at ways we can help our clients process, analyze and understand data generated by email marketing. Krista Cataldo, BroadcastMed’s ...

ORLive Solution

ORLive Solution

On my heaping list of things to do is the task of creating a formal “Frequently Asked Questions” list for those who apply video-based online learning techniques to engage HCP’s. While it is a noble, and somewhat daunting undertaking, it ...

BroadcastMed Just Got Better! Here Are 6 Things You Need to Know

BroadcastMed Just Got Better! Here Are 6 Things You Need to Know

Keeping pace with the ever-evolving challenge of delivering relevant and engaging content to HCPs is BroadcastMed’s business. Here are 6 platform upgrades that make sure your content reaches who you want, when they want and how they want it.

Touchpoint: A Podcast for the Hottest Health System Digital Marketing Trends

Touchpoint: A Podcast for the Hottest Health System Digital Marketing Trends

Expanding the global dialog on healthcare requires a deep commitment to the exchange of ideas from myriad sources qualified to offer thoughts, opinions, and experiences. We have just the right resource for you.

The BroadcastMed Network Continues to Grow

The BroadcastMed Network Continues to Grow

As many of you know, BroadcastMed has been working very hard over the last several months to expand the reach of our client-generated content. Beyond our efforts to nurture specialty-specific audiences and deliver relevant content to ...

10 Keys for Success in Video Content Marketing to HCPs

10 Keys for Success in Video Content Marketing to HCPs

Video Content Marketing helps organizations leverage best-in-breed communication strategies to engage, educate and inspire Health Care Providers. Here are 10 keys to ensure your strategy hits the mark in driving measurable ROI.

Reporting to the “C Suite” Made Easy

Reporting to the “C Suite” Made Easy

Reporting your success up to the “C-Suite” is an important part of demonstrating the value of your content campaigns, and ultimately, justifying your efforts.